India's data privacy draft bill is long due, analysts say

India is looking at enforcing strict data privacy laws, which would have huge implications for the use of personal information by global technology giants such as Facebook and Google, as well as Indian companies.
A committee led by retired Supreme Court judge BN Srikrishna at the end of July submitted a draft personal data protection bill to the government. Its recommendations include foreign technology firms storing data in India rather than overseas, setting up a regulatory body, and hefty penalties for those who fall foul of the law.
“In India, currently data privacy is not very stringent, so there have been a lot companies which have been set up around data-based marketing because data is freely available in the market,” says Vikram Kotnis, the managing director of Amura Marketing Technologies, a digital marketing agency in Pune. “I think the data protection needs to come in from a consumer standpoint, but it will have far-reaching implications when it comes to a lot of companies.”
Under the data protection law, the implications of the recommendations are that “Google and Facebook will have to start moving all their data centres to India, so there may be a big boom in commercial real estate and data centres and there will be a spike in companies and jobs related to data storage”, he adds.

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